PROFILE

  • A natural product marketing leader that brings calm and clarity.

  • 10 years of marketing experience across B2C and B2B.

  • Structured and pragmatic, but highly creative. A data-driven decision maker.

  • Excellent, empathic communicator that thrives in remote.

EXPERIENCE

Jon McCullough
hey@jonm.cc · LinkedIn

Jon McCullough
hey@jonm.cc · LinkedIn

Jon McCullough
hey@jonm.cc · LinkedIn

Head of Product Marketing // Vivaldi

FEB 2021 -> APR 2022

As the lead on Product Marketing I tackled branding, positioning, user acquisition and activation. I worked at the intersection of product development, marketing, PR, and community, with a view of gaining growth in the millions of users globally.

  • Lead on brand, development of messaging, positioning and GTM strategies

  • DRI on flagship launches including Vivaldi Android, Android Automotive and Mail (beta)

  • Managed a cross-functional squad with ownership of Vivaldi’s main acquisition channels

Editorial Manager // Billetto

MAR 2013 -> MAR 2015

Concept and launch of editorial and digital marketing strategies to penetrate the UK's extremely competitive online ticketing and event discovery market.

  • Lead on brand, comms and content strategy

  • From zero → 700,000 new members, 50,000 MAUs, and 70,000 newsletter subscribers by end of year two in a new market

  • From zero → 100,000 unique visits and 500,000 page views per month

Head of Editorial & Media // Billetto

FEB 2015 -> MAR 2016

Strategic direction and implementation of global content and communication strategy during Billetto’s rapid European expansion.

  • Led a remote, multi-national editorial team of six

  • Developed Billetto’s content curation, publishing and comms frameworks

  • Product owner on Billetto’s key B2C experience, event discovery

Growth Marketing Manager // Vivaldi

NOV 2016 -> FEB 2021

I joined Vivaldi as Manager on a small marketing team of four. Areas of responsibility varied widely, but focused primarily on user acquisition, onboarding/ activation, establishing departmental strategy/workflow, KPIs and dashboards, and cross-channel content creation in support of product launches.

  • Lead on product launch strategy and execution

  • MAU from 500,000 → 2.5M. Monthly unique visits to vivaldi.com from 600,000 → 1.6M

  • Consistent top tier PR coverage (e.g. Verge, TechCrunch, Wired)

VOLUNTEER & FREELANCE

AI TRAINER // Iris AI

JUN 2016 -> DEC 2016


PROJECT MANAGER // Superside

APR 2016 -> OCT 2016


SENIOR DIGITAL ADVISOR // Kry

APR 2016 -> DEC 2016

EDUCATION

Bachelor's of Science (Biology)

University of Victoria, Canada

2001 -> 2005


High School Diploma (Honors with Distinction)

F.H. Collins Secondary, Canada

1997 -> 2001

PROFILE

  • A natural product marketing leader that brings calm and clarity.

  • 10 years of marketing experience across B2C and B2B.

  • Structured and pragmatic, but highly creative. A data-driven decision maker.

  • Excellent, empathic communicator that thrives in remote.

EXPERIENCE

Senior Product Marketing Manager // Slite

MAY 2022 -> APR 2023

Slite is a Series A funded SaaS company making collaborative software. I joined as solo PMM to shepherd Slite through a period of re-positioning, bolster activation, lead on critical product launches and – as part of the Product Leadership group – help shape the roadmap for Slite’s future.

  • Led on two critical product launches (Ask and Discussions)

  • Established product update comms workflow and cadence

  • Re-developed core product positioning, messaging and pitch

Senior Product Marketing Manager // Slite

Slite is a Series A funded SaaS company making collaborative software. I joined as solo PMM to shepherd Slite through a period of re-positioning, bolster activation, lead on critical product launches and – as part of the Product Leadership group – help shape the roadmap for Slite’s future.

  • Led on two critical product launches (Ask and Discussions)

  • Established product update comms workflow and cadence

  • Re-developed core product positioning, messaging and pitch

MAY 2022 -> APR 2023

Head of Product Marketing // Vivaldi

As the lead on Product Marketing I tackled branding, positioning, user acquisition and activation. I worked at the intersection of product development, marketing, PR, and community, with a view of gaining growth in the millions of users globally.

  • Lead on brand, development of messaging, positioning and GTM strategies

  • DRI on flagship launches including Vivaldi Android, Android Automotive and Mail (beta)

  • Managed a cross-functional squad with ownership of Vivaldi’s main acquisition channels

FEB 2021 -> APR 2022

Growth Marketing Manager // Vivaldi

I joined Vivaldi as Manager on a small marketing team of four. Areas of responsibility varied widely, but focused primarily on user acquisition, onboarding/activation, establishing departmental strategy/workflow, KPIs and dashboards, and cross-channel content creation in support of product launches.

  • Lead on product launch strategy and execution

  • MAU from 500,000 → 2.5M. Monthly unique visits to vivaldi.com from 600,000 → 1.6M

  • Consistent top tier PR coverage (e.g. Verge, TechCrunch, Wired)

NOV 2016 -> FEB 2021

Head of Editorial & Media // Billetto

Strategic direction and implementation of global content and communication strategy during Billetto’s rapid European expansion.

  • Led a remote, multi-national editorial team of six

  • Developed Billetto’s content curation, publishing and comms frameworks

  • Product owner on Billetto’s key B2C experience, event discovery

FEB 2015 -> MAR 2016

Editorial Manager // Billetto

Concept and launch of editorial and digital marketing strategies to penetrate the UK's extremely competitive online ticketing and event discovery market.

  • Lead on brand, comms and content strategy

  • From zero → 700,000 new members, 50,000 MAUs, and 70,000 newsletter subscribers by end of year two in a new market

  • From zero → 100,000 unique visits and 500,000 page views per month

MAR 2013 -> MAR 2015

VOLUNTEER & FREELANCE

AI TRAINER // Iris AI

JUN 2016 -> DEC 2016

PROJECT MANAGER // Superside

APR 2016 -> OCT 2016

SENIOR DIGITAL ADVISOR // Kry Marketing

APR 2016 -> DEC 2016

EDUCATION

Bachelor's of Science (Majoring in Biology), University of Victoria, Canada
Bachelor's of Science (Biology)
University of Victoria, Canada

2001 -> 2005

High School Diploma (Honors with Distinction), F.H. Collins Secondary, Canada
High School Diploma (Honors with Distinction)
F.H. Collins Secondary, Canada

1997 -> 2001

© Jon McCullough 2023