PROFILE

  • A natural product marketing leader that brings calm and clarity.

  • 10 years of marketing experience across B2C and B2B.

  • Structured and pragmatic, but highly creative. A data-driven decision maker.

  • Excellent, empathic communicator that thrives in remote.

EXPERIENCE

Jon McCullough
hey@jonm.cc · LinkedIn

Jon McCullough
hey@jonm.cc · LinkedIn

Jon McCullough
hey@jonm.cc · LinkedIn

Team Lead, Product Marketing // Deel

SEP 2023 -> DEC 2023

Deel is the all-in-one HR platform for global teams. It helps companies simplify every aspect of managing an international workforce, from culture and onboarding, to local payroll and compliance. Deel works for independent contractors and full-time employees in more than 150 countries, compliantly.

Senior Product Marketing Manager // Slite

MAY 2022 -> APR 2023

Slite is a Series A funded SaaS company making collaborative software. I joined as solo PMM to shepherd Slite through a period of re-positioning, bolster activation, lead on critical product launches and – as part of the Product Leadership group – help shape the roadmap for Slite’s future.

  • Led on two critical product launches (Ask and Discussions)

  • Established product update comms workflow and cadence

  • Re-developed core product positioning, messaging and pitch

Head of Product Marketing // Vivaldi

FEB 2021 -> APR 2022

As the lead on Product Marketing I tackled branding, positioning, user acquisition and activation. I worked at the intersection of product development, marketing, PR, and community, with a view of gaining growth in the millions of users globally.

  • Lead on brand, development of messaging, positioning and GTM strategies

  • DRI on flagship launches including Vivaldi Android, Android Automotive and Mail (beta)

  • Managed a cross-functional squad with ownership of Vivaldi’s main acquisition channels

Editorial Manager // Billetto

MAR 2013 -> MAR 2015

Concept and launch of editorial and digital marketing strategies to penetrate the UK's extremely competitive online ticketing and event discovery market.

  • Lead on brand, comms and content strategy

  • From zero → 700,000 new members, 50,000 MAUs, and 70,000 newsletter subscribers by end of year two in a new market

  • From zero → 100,000 unique visits and 500,000 page views per month

Head of Editorial & Media // Billetto

FEB 2015 -> MAR 2016

Strategic direction and implementation of global content and communication strategy during Billetto’s rapid European expansion.

  • Led a remote, multi-national editorial team of six

  • Developed Billetto’s content curation, publishing and comms frameworks

  • Product owner on Billetto’s key B2C experience, event discovery

Growth Marketing Manager // Vivaldi

NOV 2016 -> FEB 2021

I joined Vivaldi as Manager on a small marketing team of four. Areas of responsibility varied widely, but focused primarily on user acquisition, onboarding/ activation, establishing departmental strategy/workflow, KPIs and dashboards, and cross-channel content creation in support of product launches.

  • Lead on product launch strategy and execution

  • MAU from 500,000 → 2.5M. Monthly unique visits to vivaldi.com from 600,000 → 1.6M

  • Consistent top tier PR coverage (e.g. Verge, TechCrunch, Wired)

VOLUNTEER & FREELANCE

AI TRAINER // Iris AI

JUN 2016 -> DEC 2016


PROJECT MANAGER // Superside

APR 2016 -> OCT 2016


SENIOR DIGITAL ADVISOR // Kry

APR 2016 -> DEC 2016

EDUCATION

Bachelor's of Science (Biology)

University of Victoria, Canada

2001 -> 2005


High School Diploma (Honors with Distinction)

F.H. Collins Secondary, Canada

1997 -> 2001

PROFILE

  • A product marketing leader that brings calm and clarity.

  • 10+ years of marketing experience across B2C and B2B.

  • Structured and pragmatic, but highly creative. A data-driven decision maker.

  • Excellent, empathic communicator that thrives in remote.

EXPERIENCE

Product Marketer // Doist

JAN 2024 -> PRESENT

Doist is a fully remote software company that empowers people with simple yet powerful tools. I joined in January 2024 to lead on Go-to-Market efforts for updates to their flagship product, Todoist.

Product Marketer // Doist

Doist is a fully remote software company that empowers people with simple yet powerful tools. I joined in January 2024 to lead on Go-to-Market efforts for updates to their flagship product, Todoist.

JAN 2024 -> PRESENT

Team Lead, Product Marketing // Deel

Deel is the all-in-one HR platform for global teams. It helps companies simplify every aspect of managing an international workforce, from culture and onboarding, to local payroll and compliance. Deel works for independent contractors and full-time employees in more than 150 countries, compliantly.

SEP 2023 -> DEC 2023

Senior Product Marketing Manager // Slite

Slite is a Series A funded SaaS company making collaborative software. I joined as solo PMM to shepherd Slite through a period of re-positioning, bolster activation, lead on critical product launches and – as part of the Product Leadership group – help shape the roadmap for Slite’s future.

  • Led on two critical product launches (Ask and Discussions)

  • Established product update comms workflow and cadence

  • Re-developed core product positioning, messaging and pitch

MAY 2022 -> APR 2023

Head of Product Marketing // Vivaldi

As the lead on Product Marketing I tackled branding, positioning, user acquisition and activation. I worked at the intersection of product development, marketing, PR, and community, with a view of gaining growth in the millions of users globally.

  • Lead on brand, development of messaging, positioning and GTM strategies

  • DRI on flagship launches including Vivaldi Android, Android Automotive and Mail (beta)

  • Managed a cross-functional squad with ownership of Vivaldi’s main acquisition channels

FEB 2021 -> APR 2022

Growth Marketing Manager // Vivaldi

I joined Vivaldi as Manager on a small marketing team of four. Areas of responsibility varied widely, but focused primarily on user acquisition, onboarding/activation, establishing departmental strategy/workflow, KPIs and dashboards, and cross-channel content creation in support of product launches.

  • Lead on product launch strategy and execution

  • MAU from 500,000 → 2.5M. Monthly unique visits to vivaldi.com from 600,000 → 1.6M

  • Consistent top tier PR coverage (e.g. Verge, TechCrunch, Wired)

NOV 2016 -> FEB 2021

Head of Editorial & Media // Billetto

Strategic direction and implementation of global content and communication strategy during Billetto’s rapid European expansion.

  • Led a remote, multi-national editorial team of six

  • Developed Billetto’s content curation, publishing and comms frameworks

  • Product owner on Billetto’s key B2C experience, event discovery

FEB 2015 -> MAR 2016

Editorial Manager // Billetto

Concept and launch of editorial and digital marketing strategies to penetrate the UK's extremely competitive online ticketing and event discovery market.

  • Lead on brand, comms and content strategy

  • From zero → 700,000 new members, 50,000 MAUs, and 70,000 newsletter subscribers by end of year two in a new market

  • From zero → 100,000 unique visits and 500,000 page views per month

MAR 2013 -> MAR 2015

VOLUNTEER & FREELANCE

AI TRAINER // Iris AI

JUN 2016 -> DEC 2016

PROJECT MANAGER // Superside

APR 2016 -> OCT 2016

SENIOR DIGITAL ADVISOR // Kry Marketing

APR 2016 -> DEC 2016

EDUCATION

Bachelor's of Science (Majoring in Biology), University of Victoria, Canada
Bachelor's of Science (Biology)
University of Victoria, Canada

2001 -> 2005

High School Diploma (Honors with Distinction), F.H. Collins Secondary, Canada
High School Diploma (Honors with Distinction)
F.H. Collins Secondary, Canada

1997 -> 2001

© Jon McCullough 2024