PROFILE
A natural product marketing leader that brings calm and clarity.
10 years of marketing experience across B2C and B2B.
Structured and pragmatic, but highly creative. A data-driven decision maker.
Excellent, empathic communicator that thrives in remote.
EXPERIENCE
Jon McCullough
hey@jonm.cc · LinkedIn
Jon McCullough
hey@jonm.cc · LinkedIn
Jon McCullough
hey@jonm.cc · LinkedIn
Head of Product Marketing // Vivaldi
FEB 2021 -> APR 2022
As the lead on Product Marketing I tackled branding, positioning, user acquisition and activation. I worked at the intersection of product development, marketing, PR, and community, with a view of gaining growth in the millions of users globally.
Lead on brand, development of messaging, positioning and GTM strategies
DRI on flagship launches including Vivaldi Android, Android Automotive and Mail (beta)
Managed a cross-functional squad with ownership of Vivaldi’s main acquisition channels
Editorial Manager // Billetto
MAR 2013 -> MAR 2015
Concept and launch of editorial and digital marketing strategies to penetrate the UK's extremely competitive online ticketing and event discovery market.
Lead on brand, comms and content strategy
From zero → 700,000 new members, 50,000 MAUs, and 70,000 newsletter subscribers by end of year two in a new market
From zero → 100,000 unique visits and 500,000 page views per month
Head of Editorial & Media // Billetto
FEB 2015 -> MAR 2016
Strategic direction and implementation of global content and communication strategy during Billetto’s rapid European expansion.
Led a remote, multi-national editorial team of six
Developed Billetto’s content curation, publishing and comms frameworks
Product owner on Billetto’s key B2C experience, event discovery
Growth Marketing Manager // Vivaldi
NOV 2016 -> FEB 2021
I joined Vivaldi as Manager on a small marketing team of four. Areas of responsibility varied widely, but focused primarily on user acquisition, onboarding/ activation, establishing departmental strategy/workflow, KPIs and dashboards, and cross-channel content creation in support of product launches.
Lead on product launch strategy and execution
MAU from 500,000 → 2.5M. Monthly unique visits to vivaldi.com from 600,000 → 1.6M
Consistent top tier PR coverage (e.g. Verge, TechCrunch, Wired)
VOLUNTEER & FREELANCE
EDUCATION
Bachelor's of Science (Biology)
University of Victoria, Canada
2001 -> 2005
High School Diploma (Honors with Distinction)
F.H. Collins Secondary, Canada
1997 -> 2001
PROFILE
A natural product marketing leader that brings calm and clarity.
10 years of marketing experience across B2C and B2B.
Structured and pragmatic, but highly creative. A data-driven decision maker.
Excellent, empathic communicator that thrives in remote.
EXPERIENCE
Senior Product Marketing Manager // Slite
MAY 2022 -> APR 2023
Slite is a Series A funded SaaS company making collaborative software. I joined as solo PMM to shepherd Slite through a period of re-positioning, bolster activation, lead on critical product launches and – as part of the Product Leadership group – help shape the roadmap for Slite’s future.
Led on two critical product launches (Ask and Discussions)
Established product update comms workflow and cadence
Re-developed core product positioning, messaging and pitch
Senior Product Marketing Manager // Slite
Slite is a Series A funded SaaS company making collaborative software. I joined as solo PMM to shepherd Slite through a period of re-positioning, bolster activation, lead on critical product launches and – as part of the Product Leadership group – help shape the roadmap for Slite’s future.
Led on two critical product launches (Ask and Discussions)
Established product update comms workflow and cadence
Re-developed core product positioning, messaging and pitch
MAY 2022 -> APR 2023
Head of Product Marketing // Vivaldi
As the lead on Product Marketing I tackled branding, positioning, user acquisition and activation. I worked at the intersection of product development, marketing, PR, and community, with a view of gaining growth in the millions of users globally.
Lead on brand, development of messaging, positioning and GTM strategies
DRI on flagship launches including Vivaldi Android, Android Automotive and Mail (beta)
Managed a cross-functional squad with ownership of Vivaldi’s main acquisition channels
FEB 2021 -> APR 2022
Growth Marketing Manager // Vivaldi
I joined Vivaldi as Manager on a small marketing team of four. Areas of responsibility varied widely, but focused primarily on user acquisition, onboarding/activation, establishing departmental strategy/workflow, KPIs and dashboards, and cross-channel content creation in support of product launches.
Lead on product launch strategy and execution
MAU from 500,000 → 2.5M. Monthly unique visits to vivaldi.com from 600,000 → 1.6M
Consistent top tier PR coverage (e.g. Verge, TechCrunch, Wired)
NOV 2016 -> FEB 2021
Head of Editorial & Media // Billetto
Strategic direction and implementation of global content and communication strategy during Billetto’s rapid European expansion.
Led a remote, multi-national editorial team of six
Developed Billetto’s content curation, publishing and comms frameworks
Product owner on Billetto’s key B2C experience, event discovery
FEB 2015 -> MAR 2016
Editorial Manager // Billetto
Concept and launch of editorial and digital marketing strategies to penetrate the UK's extremely competitive online ticketing and event discovery market.
Lead on brand, comms and content strategy
From zero → 700,000 new members, 50,000 MAUs, and 70,000 newsletter subscribers by end of year two in a new market
From zero → 100,000 unique visits and 500,000 page views per month
MAR 2013 -> MAR 2015
VOLUNTEER & FREELANCE
AI TRAINER // Iris AI
JUN 2016 -> DEC 2016
PROJECT MANAGER // Superside
APR 2016 -> OCT 2016
SENIOR DIGITAL ADVISOR // Kry Marketing
APR 2016 -> DEC 2016
EDUCATION
University of Victoria, Canada
2001 -> 2005
F.H. Collins Secondary, Canada
1997 -> 2001
© Jon McCullough 2023