Vivaldi is building a browser that’s unabashedly geeky. It’s powerful, personal and freakishly flexible. A browser that adapts to you, not the other way around. What’s more, it wants to do it that puts people out of reach of the prying eyes of Big Tech and the creepier aspects of life on the web in 2021.
“It’s refreshing to use a piece of software that doesn’t dictate how I work but lets me work how I want.” – WIRED
What do I do at Vivaldi?
I joined a small marketing team as Growth Marketing Manager in 2016. At the start of 2021 I took on the Head of Product Marketing role to tackle branding, Positioning, user acquisition and activation. I work at the intersection of product development, marketing, PR, and community, with a view of gaining growth in the millions of users globally.
What makes Vivaldi different?
More features, not less
I don’t know about you, but I spend a lot of time in my browser. Shouldn’t it do everything you need it to out-of-the-box? Vivaldi thinks so.
Rather than passing the buck to third-party extensionsAs you would do in Chrome, for example, which can hurt performance, open you up to security issues, or leave you high and dry when the extension goes unsupported (as was the case recently with The Great Suspender). or other apps, Vivaldi comes with an insane amount of built-in functionality. There are the flagship, unique-to-Vivaldi features like Notes, Web Panels, Break Mode, Image Properties and (a lot) more. But there are is also a pile of functionality available to tweak; as well as multiple ways to control and interact with the browser (e.g. Mouse Gestures, fully customisable Keyboard Shortcuts, or Quick Commands).
A personal fave of mine at the moment is Two-Level Tab Stacks combined with Tab Tiling:
An escape from Big Tech
The long-game of Vivaldi is to create products that allow people to move away from Big TechNamely: Google, Microsoft and Apple..
In June 2021, the browser launched an integrated translation tool to rival Google Translate, along with beta versions of an integrated mail client, calendar and feed reader. A major step down the road of providing an alternative, privacy-friendly productivity suite.Here’s a short explainer I recorded to talk more about Vivaldi Mail, Calendar, Translate and Feeds.
Everything’s an option
Vivaldi’s aim is to work for anyone so it give you options. Lots and lots of options. You choose how Vivaldi works, what features to use and how it looks. It’s endlessly tweakable (in a good way).
There are no rules
How the browser works is up to you. There are multiple ways to access and control most things in Vivaldi. You can use Mouse Gestures, Keyboard Shortcuts or even a command-line interface to control the browserAwhile back I did a deep dive into Quick Commands. As with the Shortcut options I mention above, Quick Commands is a way to control nearly everything in the browser. This is a hallmark of Vivaldi – providing multiple ways to do everything.
“In many ways the Quick Commands menu is a universal search. It can search everything in Vivaldi – from open tabs to Bookmarks and History entries – as well as the web, using any installed search engine.” (all of which are fully customisable, of course).
When you first install Vivaldi, it gives you a choice of three default layouts. Why? To give you a head start on the core experience of the product: customisation.
This is where the magic happens. As you discover new features, mold the browser to adopt new habits yourself, you begin to see something pretty unique. A workflow and way of interacting with the software that’s bespoke to you.
“Like Emacs, everyone’s Vivaldi setup and experience may be different, and that’s the point.” – WIRED
Geeking-out is the way
Vivaldi is unabashedly geeky. We know it’s big and weird and complicated, but we do it on purpose. Vivaldi really is the antithesis of mainstream tech on this front.
“It’s not until you dig into Vivaldi’s settings that you discover its true power: The ability to tailor your browsing experience exactly the way you want it.” – WIRED